Equally as important, but not as often discussed is the voice of your organization. Think about how your company operates within its walls; is it good content for a website, or a video tutorial? Today, the web and mobile audience wants to hear a person, rather than a promotion. A campaign is important, but more important is the connection between the people (of the organization) and the customer. Although a website seems like it might need a traditional voice, ask some questions, and make sure it matches your culture.
- Is your culture jovial, and informal?
- Suit & tie?
- Flip flops & tank tops?
- All virtual?
- Technologically focused?
- Service oriented?
Speak with a Lake Labs branding specialist to review your current branding strategy, for some free advice – and hopefully for us, some not-so-free re-branding initiatives.