The changing scope of technology delivers more opportunity and often times, confusion. Video within a website is perhaps the single most important component. According to 25 Amazing Video Marketing Statistics, 80% of internet users remember the video ads they watch, which means video advertising is even more relevant. So, what about business? Attracting, retaining, and training talent is largely becoming the cornerstone of business operations, and the integral piece to making and saving money. What is the best form of advertising for people? With other people. Video integration into a digital marketing strategy affords anyone the ability to attract and retain higher level talent. In my opinion, a well-produced, team-building exercise could be a recruiters best tool. Try it, and should you need ideas or strategy, we are happy to help!
Here, at Lake Labs we specialize in digital communications strategy. An often overlooked aspect of our new digital world is how we use technology to save time in the hiring process. It seemed to me that if a camera and an internet connection is available, it should be used to the best of its ability. As a former recruiter, this was my life; interviewing, presenting, hiring, and firing. A web-cam and digital media would have made life very easy.
However, the skills gained from a trained listening ear, (pauses, breathing, creaks in the chair, voice variances) are irreplaceable to understanding people, and what they’re “not” saying …. unless you’re my husband who is now used to the continual analysis of non-verbal behavior over the phone.
Nonetheless, digital interviewing exists, and is spreading like wild-fire. Lake Labs teamed up with the leader in the industry, HireVue, to get an inside perspective of how this platform is shaving countless hours of interviewing time, and taking the dreaded hiring process to a new level. Take a look at their humble beginnings, and think about how you can make things easier for yourself with this technology, or a home-brewed solution for small business (we can help with that).