The Strategy Lab
Great minds think alike, when given the opportunity. We think with you, rather than for you or against you. A social media, video, or mobile app is done well with a strategic approach unique to each client. Although we lean toward The Lake Labs Methodology, you know your business and the type of oil it takes to run the machine. Our job is to help it run effectively and efficiently with digital media additives, aka: marketing steroids.
Most organizations have Facebook pages and perhaps even Twitter accounts, but wait, there’s more? Yes. Lots. We creatively present other options based on your business objectives, such as: video blogging, a mobile app game or store, structured (video) e-campaigns, live-streaming talk shows, your very own live-streaming channel, a video brand, and many more ideas, ready to launch with some time, creativity, and a sustainable strategy that works.
You may be thinking: “This must cost a fortune, where is the ROI?”
An investment in new digital media is similar to an advertising budget. Yet, could be tied into other cost centers, such as recruiting and retention, sales/business development, marketing, and client retention. Ask this: When a prospect or current customer stumbles upon your content today, what are they thinking? Can you honestly say they are impressed, by comparison to other organizations in your industry? If not, it’s time for a change; and digital media is how to change it quickly with a fun, cost-effective, Lake Labs approach.
There is always a better strategy than the one you have; you just haven’t thought of it yet
Sir Brian Pitman, former CEO of Lloyds TSB, Harvard Business Review, April 2003